Ford sells more heavy-duty trucks than any other company. Can’t argue with truth.
That means more guys are working the toughest jobs in the country with Super Duty® trucks, more than any other competitive brand. We’re out to show that Super Duty is the only true heavy-duty work truck and we’re out to show why.
Data obtained from Polk marketing breaks down the percentages of trucks as used in different industries. For example, in the metal mining industry, 74% of the trucks being used are Ford Super Duty. 19% are Silverado HD and 1% of them are Ram HD.
To show why Super Duty dominates in such numbers, we’re creating documentary-style videos that showcase real companies and real workers who use Super Duty trucks in their jobs. And we’re tying each story to a specific industry: Oil & gas, mining, heavy construction, etc.
Additional content is generated by our customers who can enter our website and create a truck card that features their truck along with the work that they use it for. These truck cards can be viewed by the public and voted on for degree of toughness. Users can also share their truck card in the social space or embed it into their own webpage.
We’re reviewing all the truck cards to choose appropriate work stories that we’ll feature in future videos. In some cases, Mike Rowe will appear in the video to help tell these stories of real people and the work they do with their Super Duty models.